Today we're going to show you some top secret SEO tips that should help boost your SEO. The key to SEO is recognizing that it's not a game and you're goals need to align with Google's - don't try to contradict Google's guidelines.
When you work with search engines to provide high-quality content to your audience, they'll reward you in kind. If you try to game the search engines, you'll end up wishing you didn't.
In the world of local SEO, the key is claiming and verifying local business citations. You need to make sure that you set up Google My Business, Bing Places, and a Facebook Business page.
These three are the bread and butter of your local SEO campaign. Next, do everything you can get to get positive reviews on Google and Facebook. Obviously, 5 star reviews are the best. The best time to ask for a review is after you see that a client is happy with your work. Send them an email after a face to face session letting them know that reviews help fuel your business and you'd appreciate a favorable one. Do this enough times and you'll have around 10-30 positive reviews that help your site look great to Google, Yahoo!, and Bing.
Next you need to claim and verify local business citations. If you can, find sites that work best for your particular niche in the photography world. For example, if you’re a wedding photographer, WeddingWire is a great place to list your business.
Make sure your business name, address, phone number, and website URL are consistent across every one of your local listings. Doing this will be a huge help to your SEO efforts. After all, Google favors consistent businesses because it doesn’t want you showing up to a closed business, the wrong location, etc. That makes Google look bad!
The following is a non-exhaustive list of over 50 local business listing sites that your photography business should try to have a listing on. We’ve included hyperlinks to a sample listing so you can get an idea for what yours might end up looking like:
Woah. Let's come up for air for a moment. That was a LONG list! Don't worry if you can't find the time to put your photography business in all of these. Do your best to, but if you don't have the time or resources, go with the first 25 and spread it out over the course of several weeks.
If need be, get an intern to help you out. Remember, fill out each business profile/listing completely. The more you fill out, the better.
Now, go out there and improve your local SEO!