For our audience that usually prefers baby pictures and information on choosing a photographer, you might want to skip this post. Today our focus is on how photographers from any niche can go out and get clients and keep them.
Whether you’re a landscape artist in Boston or a Baltimore newborn photographer, you need to make sure you’re marketing to the right clientele and through the right channels.
First and foremost, if you don't have a website yet, you have to make one. Without it, you'll never be able to show off your best work, build your brand, or effectively market online.
Remember, as with most industries, people are going directly to Google to find the photographer they want. The one who has the best pictures on his or her website, the best reviews on Facebook, and a robust blog usually gets called over the photographer with a one page landing page.
Next, invest in search engine optimization (aka SEO). SEO, when done right, helps get your website on Page 1 of Google for the keywords and phrases your potential clients are searching for.
Without SEO, your website could end up invisible to the greater population. Not many people click page 2, so be prepared to hire a professional to help you get on Page 1.
Be careful though. Not all SEO companies are good and some actually hurt your site while pretending to help it. Make sure you thoroughly vet an SEO company before hiring them and find out exactly what they plan to do to your site.
Also, if you don't have tremendous people skills, now is the time to cultivate them. People want to hire a photographer who is friendly, funny, down to earth, and likable overall. If you’re uptight, you better take a phenomenal photo every single time. Otherwise, you might want to look for a different profession.
Believe it or not, timeliness is a big deal to many people too. If you’re late for a photo shoot or waste people’s time, they’re going to get really mad really quickly. Usually, they will be paying for your time, not just your photos, so be sure to give them your undivided attention.
Getting repeat business is not merely a function of how great a picture you take. Make sure to provide incredible customer service too. Send follow up emails offering coupons. Remember special occasions and send out personalized cards. If you can hand write them, even better. Provide special offers to prior customers. Remember to be professional at all times. Avoid saying or emoting anything negative. All of these things make up the keys to getting repeat customers.
Ultimately, owning your own business can be really tough and downright challenging at times. Make sure that you're doing everything you can to keep up with your competition, improving your marketing strategy, investing in SEO, and having great customer service.