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Press Releases for Photographers

Published on by Baby Photography

Press releases are a wonderful way to get the word out about your business. If you have the extra capital to spend on one, go with PR Newswire. For around $255, you can blast your message out to well over 300+ online newspapers.

Be sure to talk about something newsworthy and to include a link back to your website to help people find you online.

Below you will find 20+ links to a really great example of a press release that you can model your own after. This one isn't from a photographer, but it's still a good example.

Check out the links below...

As you can see, many different news outlets from all over the country will pick up your press release. It can be quite helpful, but be careful - do not try to use it for SEO purposes. Using too many keywords or links can end up ruining your online reputation. Remember, use it to help improve your brand and reputation.

Now, go out there and write your photographer press release!

 

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Top Secret SEO Tips for Photographers

Published on by Baby Photography

Today we're going to show you some top secret SEO tips that should help boost your SEO. The key to SEO is recognizing that it's not a game and you're goals need to align with Google's - don't try to contradict Google's guidelines.

When you work with search engines to provide high-quality content to your audience, they'll reward you in kind. If you try to game the search engines, you'll end up wishing you didn't.

In the world of local SEO, the key is claiming and verifying local business citations. You need to make sure that you set up Google My Business, Bing Places, and a Facebook Business page.

These three are the bread and butter of your local SEO campaign. Next, do everything you can get to get positive reviews on Google and Facebook. Obviously, 5 star reviews are the best. The best time to ask for a review is after you see that a client is happy with your work. Send them an email after a face to face session letting them know that reviews help fuel your business and you'd appreciate a favorable one. Do this enough times and you'll have around 10-30 positive reviews that help your site look great to Google, Yahoo!, and Bing.

Next you need to claim and verify local business citations. If you can, find sites that work best for your particular niche in the photography world. For example, if you’re a wedding photographer, WeddingWire is a great place to list your business.

Make sure your business name, address, phone number, and website URL are consistent across every one of your local listings. Doing this will be a huge help to your SEO efforts. After all, Google favors consistent businesses because it doesn’t want you showing up to a closed business, the wrong location, etc. That makes Google look bad!

Don't forget to create social media profiles on Google+, Twitter, LinkedIn, and Facebook for your business.

The following is a non-exhaustive list of over 50 local business listing sites that your photography business should try to have a listing on. We’ve included hyperlinks to a sample listing so you can get an idea for what yours might end up looking like:

Google

Bing Places

Facebook

MapQuest

Yelp

Yellow Pages

Four Square

Wedding Wire

City Search

Manta

City-Data

SuperPages

Thumbtack

Switchboard

Kudzu

Best of the Web Local

Spoke

HotFrog

World Web

Brownbook

City Squares

Where 2 Go

Sales Spider

Localeze/Neustar

Show Me Local

EZ Local

Express Update/Infogroup

Lacartes

Top Rated Local

YaSabe

Cylex

My Huckleberry

Go Local 247

Chiefmall

GetFave

2 Find Local

Hub Biz

Find Us Local

Yello Yello

Yellow Moxie

Locality

Tupalo

Cataloxy

Tuugo

List Company

N49

Who Do You

Express Business Directory

Lekkoo

Bizyhood

Newborn Photography

Go Green Web Directory

Big Wig Biz

Retellity

Where To?

Tucando

Local Stack/Mojo Pages

CBS Yellow Pages

Biz Ratings

Speedy Local

Woah. Let's come up for air for a moment. That was a LONG list! Don't worry if you can't find the time to put your photography business in all of these. Do your best to, but if you don't have the time or resources, go with the first 25 and spread it out over the course of several weeks.

If need be, get an intern to help you out. Remember, fill out each business profile/listing completely. The more you fill out, the better.

Now, go out there and improve your local SEO!

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Getting Clients for Your Photography Business

Published on by Baby Photography

In this post we’re going to discuss how to market your photography business. In a world with tons of competition in even the most far-flung niches, you need to set yourself apart from the rest of the pack.

Check out the following article from a well-regarded Jewish news website.

The article discusses one way a very business savvy photographer in Baltimore is helping her community and getting her name out there.

Some ladies are having a hard time in the Orthodox Jewish world finding husbands, so this photographer is offering free pictures for their dating profiles.

Doing this accomplishes two things. First, it’s genuinely giving back to your community. Second, a byproduct of this giving is positive PR, the write up she got with a nice link to her website (which is great for SEO), and the possibility of getting more potential customers for her business.

Ladies and gentlemen, we need to follow in this woman’s footsteps. Doing good things for your community helps get your name out there, build your brand, and can get you clients. Most importantly, it feels good!

Another way of getting clients is offering discounts to current clients in an attempt to garner repeat business. This is usually most successful around the holiday season and really can get big once your prior clients keep coming back for yearly portraits.

Also, try advertising a coupon in a local magazine or newspaper. Make sure to include a line telling people to mention the ad when they visit you or to bring the coupon along with them.

Believe it or not, word of mouth referrals are sometimes even better than having an incredible website and spending tons on search engine optimization. When a person has a positive experience with you and your staff of photographers, they usually tell friends and family.

When they do, those people have an extremely high likelihood of contacting you the next time they need a photographer. That said, hustle! Do what you can to promote yourself to friends. Don’t be afraid to ask them to drop your name to anyone looking for a photographer.

Unfortunately, if you want to be a professional photographer you're going to have to be a professional marketer too. No one is saying go to business school or even to take a business class. However, taking a great picture is only the first step. Make sure to implement the strategies we talked about to help you generate more leads and potential customers.

In an overcrowded industry like photography, you have to be a smart marketer to really grow your business. Don’t settle for a meager amount of clients - do your best to go out of your way for your community, offer discounts, prove your value, showcase your work, and make it happen!

Trust us - you can do this! If you belief in yourself, you can go out there and score hundreds of clients a month and continue to build upon your prior successes. So, stop reading this blog and go get some photography clients!

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How to Get and Keep Clients for Your Photography Business

Published on by Baby Photography

For our audience that usually prefers baby pictures and information on choosing a photographer, you might want to skip this post. Today our focus is on how photographers from any niche can go out and get clients and keep them.

Whether you’re a landscape artist in Boston or a Baltimore newborn photographer, you need to make sure you’re marketing to the right clientele and through the right channels.

First and foremost, if you don't have a website yet, you have to make one. Without it, you'll never be able to show off your best work, build your brand, or effectively market online.

Remember, as with most industries, people are going directly to Google to find the photographer they want. The one who has the best pictures on his or her website, the best reviews on Facebook, and a robust blog usually gets called over the photographer with a one page landing page.

Next, invest in search engine optimization (aka SEO). SEO, when done right, helps get your website on Page 1 of Google for the keywords and phrases your potential clients are searching for.

Without SEO, your website could end up invisible to the greater population. Not many people click page 2, so be prepared to hire a professional to help you get on Page 1.

Be careful though. Not all SEO companies are good and some actually hurt your site while pretending to help it. Make sure you thoroughly vet an SEO company before hiring them and find out exactly what they plan to do to your site.

Also, if you don't have tremendous people skills, now is the time to cultivate them. People want to hire a photographer who is friendly, funny, down to earth, and likable overall. If you’re uptight, you better take a phenomenal photo every single time. Otherwise, you might want to look for a different profession.

Believe it or not, timeliness is a big deal to many people too. If you’re late for a photo shoot or waste people’s time, they’re going to get really mad really quickly. Usually, they will be paying for your time, not just your photos, so be sure to give them your undivided attention.

Getting repeat business is not merely a function of how great a picture you take. Make sure to provide incredible customer service too. Send follow up emails offering coupons. Remember special occasions and send out personalized cards. If you can hand write them, even better. Provide special offers to prior customers. Remember to be professional at all times. Avoid saying or emoting anything negative. All of these things make up the keys to getting repeat customers.

Ultimately, owning your own business can be really tough and downright challenging at times. Make sure that you're doing everything you can to keep up with your competition, improving your marketing strategy, investing in SEO, and having great customer service.

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What to Know About Newborn Photographers

Published on by Baby Photography

When shopping around for a newborn photographer, ask your friends and family who they’ve used. It’s never a good idea to hire a person no one has heard of - especially if they have very few online reviews.

Don’t be lured in by a friendly face and a nice demeanor. Look at their portfolio. Do they look like they know what they’re doing? Do the pictures that represent their best work seem like photos you’d want to proudly display in your home?

Although this sort of decision is not the biggest one you’ll ever have to make, it really ends up being an important one.

Photo sessions for your baby can end up costing you a great deal of money and take time - usually 1-2 hours. Imagine how upset you’d be if you picked a photographer who wasted 2 hours of your time and a lot of your money.

To avoid this, do your homework! Research photographers online. Just because they rank #1 in Google doesn’t mean they’re the best. That only means they paid top dollar to a great SEO company to help them get there!

Look at the photographer’s reviews on Google, Yelp, and other sites. Are they all 5 stars? If not, why not? Even if they are, what are customers saying about the newborn photographer? Ask yourself if you could see yourself as a client of his or hers.

Find out if the photographer only does studio photos or if you can go to a picturesque outdoor location nearby. Make sure the newborn photographer has tons of props and outfits that your baby can use and show off. These add to the photo shoot and create a really beautiful feel.

On the other hand, if you’d prefer to have photos taken in the clothing you picked out and to have a more natural feel, be sure your photographer is okay with that.

Aside from experience and quality, flexibility is a key ingredient in choosing a good photographer.

If you’re on the fence about hiring a professional, think about it this way. If you take the photos yourself, you run the risk of them coming out poorly. You also might not be able to get your baby to pose nicely or to fall asleep. The poor thing may even cry.

However, a professional baby photographer has done this time and time again. He or she has the right swaddle blankets, knows the right times to snap the photos, and is a master of the craft. The investment will last forever and the photos will be something you cherish forever.

In this sense, you’re paying a one time fee for a lifetime’s worth of memories. These days, the photos even come digitally, so they will never get ruined and you can print out as many as you want.

Choosing to hire a professional newborn photographer also allows you to sit back and relax while you know that your baby is in good hands.

Make the right decision and hire a professional to take those precious photos of your baby - but be sure to think carefully about who to go with.

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Choosing the Right Professional Baby Photographer

Published on by Baby Photography

Congratulations! After 9 months of labor, cravings, and sleepless nights, you're beautiful baby has entered the world.

After a couple weeks go by, most mothers start thinking about having professional photos taken of their newborn.

However, choosing the right baby photographer can be quite difficult. There are so many to choose from!

Not only that, but the prices of a photo session for your newborn range from $100 all the way up to over $1,000.

How can you tell who’s a true professional or someone just holding a camera?

First and foremost, check them out online. 1 - Do they have a lot of positive 5 star Google reviews or Yelp reviews? 2 - Do their websites display samples of their work? 3 - Do those samples look professional and high-quality?

Don't forget to check out their Google+, Twitter, LinkedIn, and Facebook pages.

Remember, the key is to find a newborn photographer who has tons of experience, a lot of props, blankets, baskets, etc. so you can get the best shots possible.

Next, make sure that the photographer’s pricing is commensurate with his or her experience and abilities.

Some people charge an arm and a leg and they aren’t even that good! Others are very new, so they charge less, but take incredible photos that could be sold for much more money than they charge.

Be sure to look online at their reviews, their websites, and their samples to get a feel for what you might be getting.

Also, call the photographer. Look for someone friendly and kind. After all, s/he is going to be holding your newborn and posing him/her! The last thing you want is someone who couldn’t care less photoing your baby!

Ask them why you should hire them instead of other photographers in your area. If you’re looking for a newborn photographer in Baltimore say that. However, expand your reach. Many photographers would gladly come to you or meet you in a local park to take photos.

That being said, if you prefer to have your photos taken in his or her studio, be prepared to take the drive to them. In that case, being local might be your best bet.

In terms of pricing, you don’t always get what you pay for. Beyond that, find out what’s included in your photo session. 1 - Do you get 1 hour of time? 2? 3? 2 - Out of all that time spent, how many photos will you go home with? 3 - Do the photos come on a thumb drive? 4 - Will you get 5x7s, 8x10s, or 4x6s? 5 - Will yet get a canvas, mug, or other keepsake?

Be sure to take everything into consideration when you make your decision to hire a baby photographer.

Remember, online reviews and the photographer’s online reputation should play a big role in your decision. After all, the photos used on their websites are typically their best work and unsatisfied customers will definitely review negatively.

Don’t be fooled by a cheap price and a pretty face. Do your research, think long and hard, and go with the person you think is best!

Again, congratulations on bringing your young one into the world!

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